Usability Across Generations
Comparing Skeuomorphic Flat and Neubrutalist User Interface Design
Overview
For a quantitative research project, we explored how different UI design styles affect people of different ages. We focused on three distinct looks: Skeuomorphism, an 'old-school' style aiming to mimick real world analog designs; Flat Design, a clean, modern and common style; and Neubrutalism, a new and bold aesthetic.
We wanted to see which style people found more visually appealing and which was easier to understand.
Our findings revealed a clear generational divide in taste. Younger participants, born after 1980, strongly preferred the modern, simple look of Flat Design. The older generation, however, didn't have a strong preference for any particular style.
When it came to actually using the interfaces, the specific design style didn't matter as much as we thought. What really made a difference was age itself, with younger users being consistently faster and more accurate at identifying icons.
This project gave an interesting insight into how design trends are perceived differently across generations. It’s a great reminder that knowing your audience is key, as aesthetic preferences aren't universal, but the core need for an easy-to-understand interface is something that benefits everyone.
Gallery
Project Visuals
